GTM Engine vs Clay, Zapier & n8n
A foundation, not duct tape
The Problem
Clay, Zapier, and n8n are duct tape. They're not designed to maintain relationship graphs. The workflows are brittle. They require constant maintenance. And they can't solve the fundamental problem: AI generates text, CRMs need structured data.
Key Differences
Architecture
Purpose-built Common Customer Data Model (CCDM) that maintains relationship graphs
Point-to-point integrations that break when schemas change
Maintenance
Zero maintenance—we handle schema changes and data transformations
Requires constant babysitting as workflows break
Data Quality
Structured data extraction with type-safe field updates
AI generates text, but CRMs need picklists, dates, and numbers
Deduplication
Built-in deduplication, record merging, and orphaned record detection
No native data quality features
You can't duct-tape your way to a unified customer view.
RevOps teams have become full-time integration maintenance engineers. They're holding GTM together with brittle workflows, Clay tables that break every week, custom scripts nobody understands. The core problem: these tools weren't designed to maintain the relationship graph between accounts, contacts, opportunities, and activities.
Making the Switch
Stop maintaining brittle workflows. GTM Engine connects to your existing stack and handles the hard data problems automatically—so you can focus on improving GTM operations instead of babysitting integrations.
Ready to see the difference?
Connect your existing stack over a weekend. Come in Monday to a completely different CRM.
Replace Your Duct Tape