GTM Engine

Automate your revenue data.Turn growth into a science.

GTM Engine is the Revenue Data Platform for creating more pipeline, bigger deals, faster cycles, and happier customers.

See how GTM Engine moves the sales equationGet a demo

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What GTM Engine does

Your data does the work. Your reps don't have to.

GTM Engine turns every call, email, note, chat, and external signal into live account, opportunity, and contact records, synced to your CRM in real time. Then it puts that data to work.

Collected automatically

CRMRecords, fields, and full history
Public newsFunding, launches, leadership changes
Enrichment vendorsFirmographics and contact data
CallsTranscribed, speakers and topics tagged
NotesRep and meeting notes, parsed
EmailsThreads matched to accounts and deals
ChatsSlack, Teams, and website chat
Social dataJob changes and social activity
First-party External

Your revenue data, connected

Revenue data graphUpdating live
AccountAcme CorpTier 1 - Owner: Jordan Park
  • OwnerJordan Park, since Jan
  • Latest newsRaised $60M Series C
  • FirmographicsFintech - 1,200 employees
OpportunityAcme - Platform expansion$420K - Technical validation
  • PainManual forecasting, missed SLAs
  • Next stepSecurity review, Oct 14
  • Close riskProcurement takes ~3 months
ContactsBuying committee3 of 4 roles engaged
  • MHMarcus HillCFO - Economic buyer
  • DLDana LeeVP Sales - Champion
  • SOSam OrtizNew CRO - joined 2 wks ago
Synced to your CRM in real timeSalesforceHubSpot
No rep involvementCaptured from every interaction automatically. CRM Hygiene without manual burden.
Real-time CRM syncRecords, fields, and associations write back to your CRM as they happen.
Deduplicated and currentDuplicates merged and every record kept up to date, constantly.

The Sales Equation

Revenue comes down to four inputs.

Every revenue team runs on the same math. To grow revenue, you have to move at least one of these variables, and the gains compound.

$=
#×$$$×%
L
  • #Number of opportunitiesHow many qualified opportunities enter your pipeline. The right accounts, not just more records.
  • $$$Average deal size (ACV)The average contract value of the deals you close. It grows when you understand the full problem and reach the full buying committee.
  • %Win rateThe share of opportunities that close-won. It depends on deal execution: qualification, stakeholders, and clear next steps.
  • LLength of sales cycleThe time from opportunity created to closed. It divides everything above it, so every day you remove turns the same pipeline into revenue sooner.

Revenue is not one lever. It is four operating systems.

GTM Engine gives your team the context and actions to improve each one. Here is how.

$=
#×$$$×%
L

1 of 4 - Create more qualified opportunities

Turn account signal into the next right conversation.

Stop treating every contact, download, and account equally.

Finds accounts and contacts that look like your best customers, scores them, and enrolls them in campaigns.

app.gtmengine.ai/pipeline/top-target-accounts
Top Target Accounts ranked by propensity with matching contacts and campaign enrollment
Learn more about Campaign Engine
$=
#×$$$×%
L

2 of 4 - Increase ACV

Find the people, pain, and proof needed to earn a bigger deal.

Bigger deals come from understanding the full problem and reaching the full buying committee.

Maps the buying committee, captures every pain point, and builds the business case that defends your price.

app.gtmengine.ai/opportunities/path-to-close
Opportunity view with health score, MEDDIC qualification, and path to close
Learn more about Sales Engine
$=
#×$$$×%
L

3 of 4 - Improve win rates

Know what is missing before the buyer goes dark.

Make every active deal easier to inspect, coach, and advance.

Tracks every activity, fills out the CRM, and shows what each deal is missing and what to do next.

app.gtmengine.ai/opportunities/path-to-close
Opportunity view with health score, MEDDIC qualification, and path to close
Learn more about Sales Engine
$=
#×$$$×%
L

4 of 4 - Shorten sales cycles

Keep momentum between every customer interaction.

Eliminate the waiting, guessing, and rework that slows a deal down.

Sales Engine

Keeps every deal on your ideal process and flags timing risks early, like a 3-month procurement step.

app.gtmengine.ai/opportunities/path-to-close
Opportunity view with health score, MEDDIC qualification, and path to close
Learn more about Sales Engine
$=
#×$$$×%
L

Four levers, one system

Your CRM records what reps remember. GTM Engine shows what customers actually said, did, and need next.

  • Create more qualified opportunitiesPrioritize the right accounts and create timely outreach
  • Increase ACVMap the buying committee and build a fuller business case
  • Improve win ratesExpose deal gaps, risks, and next actions before deals stall
  • Shorten sales cyclesKeep every interaction, next step, and stakeholder moving forward
See your sales equation in GTM Engine

Illustrative compounding example

  • Opportunity creation+10%
  • ACV+10%
  • Win rate+10%
  • Cycle length-10%
Revenue capacity~0%

Illustrative math, not a product outcome claim: 1.1 × 1.1 × 1.1 ÷ 0.9 ≈ 1.48. Small gains in each lever compound.

Put the data to work

The same customer-centered model powers every revenue motion.

Once activities, signals, accounts, contacts, opportunities, and customers are connected, each engine can act on what buyers and customers actually do and say.

Content Intelligence Hotspots heatmap showing topic demand and coverage by ICP persona
1

ICP + customer voice

Content Engine

Find your real ICPs, then write in the language they already use.

Surface the accounts and customers that actually convert, learn what they care about from calls, emails, posts, and support signals, then turn those patterns into content you know will land.

  • Identify high-fit segments from real buyer and customer behavior
  • Extract pains, objections, outcomes, and proof points in their words
  • Generate briefs, articles, case studies, ads, and sales assets grounded in evidence
Explore Content Engine
Target accounts ranked by propensity with scoring rationale
2

Signal-based growth

Campaign Engine

Prioritize the accounts heating up now, then launch outreach with context.

Use custom buying signals and lookalike search to find accounts that resemble your best customers, enrich the right buyers, and trigger campaigns that match the reason they are in-market.

  • Rank accounts by fit, propensity, similarity, and custom triggers
  • Find and enrich the right contacts with verified buyer data
  • Enroll them into personalized email and LinkedIn plays tied to the signal
Explore Campaign Engine
Opportunity Path to Close view with qualification evidence and next actions
3

Deal intelligence

Sales Engine

Mine every relationship and signal to guide the next best move.

Read the connections between activity, stakeholders, risk, intent, and stage movement so every opportunity has a clear path forward and every rep knows what to do next.

  • Detect blockers, missing stakeholders, stale momentum, and deal risk
  • Recommend next-best actions, meeting prep, and close-plan updates
  • Coach reps toward the steps most likely to move each deal forward
Explore Sales Engine
Customer Health workspace with at-risk renewals and expansion-ready accounts
4

Forecasts + retention

Customer Success Engine

See new-business forecasts, renewals, churn risk, and expansion in real time.

Track what is changing across customers and opportunities as it happens, so leaders can trust the forecast, protect renewals, identify expansion, and act before risk becomes churn.

  • Monitor customer health, renewal confidence, and adoption signals
  • Flag churn risk and upsell readiness from activity and relationship changes
  • Keep new-business and renewal forecasts current without spreadsheet archaeology
Explore Customer Success Engine
Automation Engine sits underneath each motion: updating records, triggering workflows, routing alerts, and coordinating handoffs when the data changes.
Connect your revenue stack

One model across every GTM system.

GTM Engine plugs into the CRM, calendar, email, conversation, meeting, product, support, and campaign tools your teams already use, then resolves everything into one source of truth.

Salesforce
Salesforce
HubSpot
HubSpot
Slack
Slack
Teams
Teams
GSuite
GSuite
MS Outlook
MS Outlook
Gong
Gong
Chorus
Chorus
Zoom
Zoom
Grain
Grain
Fathom
Fathom
Read
Read
Sybill
Sybill
Fireflies
Fireflies
Salesforce
Salesforce
HubSpot
HubSpot
Slack
Slack
Teams
Teams
GSuite
GSuite
MS Outlook
MS Outlook
Gong
Gong
Chorus
Chorus
Zoom
Zoom
Grain
Grain
Fathom
Fathom
Read
Read
Sybill
Sybill
Fireflies
Fireflies

+ custom integrations via API & webhooks. No migration. No manual data entry. No process changes.

Self-maintaining revenue data

From scattered rep inputs to records that maintain themselves

The CRM is the easiest place to see the transformation: every field is sourced, current, and ready to power workflows, campaigns, forecasts, and handoffs.

Before · Today’s CRM
Account
Acme Corporation
Details
Related
News
Activity
Chatter
Account Information
Industry
Other
Employee Count
 
Annual Revenue
$10M
Tech Stack
 
Strategic Priority
 
Compelling Event
 
Open Opportunity · Acme · Platform Expansion
Stage
Discovery
Amount
$50,000
Close Date
12/31/2025
Champion
 
Economic Buyer
 
Competitor
 
Identified Pain
 
Decision Process
 
Next Step
Follow up

Hover any field to see why it’s wrong, blank, or sandbagged. Every gap weakens the campaigns, workflows, and forecasts built on top of it.

After · With GTM Engine
Account
Acme Corporation
Details
Related
News
Activity
Chatter
Account Information
Industry
B2B SaaS · DevTools
Employee Count
1,240
Annual Revenue
$148M ARR
Tech Stack
SFDC, Snowflake, dbt, Segment
Strategic Priority
Migrate off legacy DW (Q3)
Compelling Event
Legacy vendor renewal · 06/30
Open Opportunity · Acme · Platform Expansion
Stage
Technical Validation
Amount
$184,500 ARR
Close Date
03/14/2026
Champion
Priya Shah, Dir. Data Eng.
Economic Buyer
Marcus Lee, VP Engineering
Competitor
Build vs. Fivetran + dbt
Identified Pain
8hr nightly sync SLA misses
Decision Process
InfoSec → Procurement → Legal
Next Step
Security review w/ InfoSec · 02/22

Hover any field to see the call, email, or meeting it was sourced from. Every value traces back to evidence the whole revenue team can use.

Any revenue object
Accounts, contacts, opportunities, campaigns, handoffs, and custom objects kept in sync.
Any workflow input
Picklists, dates, currencies, scores, summaries, and long text populated with source evidence.
Always activated
Every trusted value can trigger an agent, enrich a segment, personalize content, or update the CRM.
Customer stories

Revenue teams running every motion from one trusted model

From founders to enterprise sales leaders, see how teams replaced half-empty CRMs, disconnected campaigns, and gut-feel forecasts with reliable revenue data everyone can use.

Fady Ben Younes

Fady Ben Younes

Founder & GTM Lead
TopoAI SDR Platform
“Our CRM never matched reality, until now. Now my team actually trusts the data. I've already shown it to partners because it's that good.”
Results with GTM Engine
Read the Topo case study
100% field coverage on every Account & Opportunity
12 hours per week of manual logging eliminated per rep
From signup to clean, trusted CRM in under a week
Forecast accuracy up across the entire pipeline
Chris Karlin

Chris Karlin

Director of Enterprise Sales
TangoWorkflow Automation
“GTM Engine helped us streamline our go-to-market motion and uncover key insights we'd been missing.”
Results with GTM Engine
Read the Tango case study
3x more deal context surfaced for AEs automatically
Forecast accuracy on day one with no rep training
Zero process changes required to roll out
Champion and economic buyer mapped on every open opp

Trusted by revenue teams at

Tango
Verituity
Mediar
Viso Trust
LeanScale
Topo
TOFU
Connectbase
screenpipe
Upside
Bolt.new
Appnigma
Tango
Verituity
Mediar
Viso Trust
LeanScale
Topo
TOFU
Connectbase
screenpipe
Upside
Bolt.new
Appnigma

See where your revenue data breaks down, and which issues block workflows, campaigns, and reporting.

Assess Revenue Data
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View All FAQs

GTM ENGINE FAQS

GTM Engine is not another point solution for calls, forecasts, or dashboards. It unifies revenue data from your CRM, conversations, email, calendar, product, support, and campaigns into one trusted model, then activates that model through workflows, agents, content, and campaigns. Conversation tools tell you what happened. Forecasting tools summarize pipeline. GTM Engine keeps the data current and helps every revenue team act from the same source of truth.

Want to see how the unified revenue data model activates real GTM workflows?

Explore GTM Engine use cases