GTM Engine

Turn your existing CRM into an AI CRM

Connect your existing stack over a weekend. Come in Monday to complete, objective data you can trust. Without a rep lifting a finger.

WORLD-CLASS SALES TEAMS RUN ON GTM ENGINE

Tango
Verituity
Mediar
Viso Trust
LeanScale
Topo
TOFU
Testimonial quote
I'm excited about what you guys are building. Like I haven't seen something like this ... I really just want to dig in more to the customer data layer because, yeah, there's a lot of gaps in the market.
Joe, Partner & COO
Professional Services
Testimonial quote
We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations ... eliminating the manual logging would probably pay for itself in rep productivity alone.
Brent, VP Revenue Operations
Customer Service Software
Testimonial quote
Automatic CRM updates alone would save us countless hours of headaches ... Improved forecast accuracy would make my life a lot easier.
Zachary, Sales Operations
MarTech
Testimonial quote
This is honestly sounding like exactly what we need. I've been looking for a solution like this for a while ... the challenge we're facing is that our reps spend way too much time updating Salesforce. I'm constantly harping on them about it, but the data is still inconsistent.
Greg, CRO
ESG Technology
THE PROBLEM

Your Customer Data Is Scattered Across a Dozen Tools

CRM says one thing. Call recorder says another. Marketing automation has a third view. None of them are complete. None of them are trusted.

Sales leaders spend 3x more time forecasting than coaching. RevOps is babysitting brittle integrations. CS inherits accounts with zero context.

Salesforce
Salesforce
HubSpot
HubSpot
Slack
Slack
Teams
Teams
GSuite
GSuite
MS Outlook
MS Outlook
Gong
Gong
Chorus
Chorus
Zoom
Zoom
Grain
Grain
Fathom
Fathom
Read
Read
Sybill
Sybill
Fireflies
Fireflies
Salesforce
Salesforce
HubSpot
HubSpot
Slack
Slack
Teams
Teams
GSuite
GSuite
MS Outlook
MS Outlook
Gong
Gong
Chorus
Chorus
Zoom
Zoom
Grain
Grain
Fathom
Fathom
Read
Read
Sybill
Sybill
Fireflies
Fireflies

GTM Engine connects to all of them and unifies everything into one source of truth.

+ custom integrations via API & webhooks

Bi-directional Sync

Data flows seamlessly in both directions. Pull context in, push insights back to your systems.

Real-time Ingestion

Every call, email, and meeting captured and processed as it happens. No batch delays.

Enterprise Security

SOC 2 compliant with end-to-end encryption. Your data stays yours.

Data In
GTM Engine
Insights Out
THE FOUNDATION

The Common Customer Data Model

A standardized framework that defines how all customer data should be structured, related, and managed.

One account record per company
One contact record per person
Every activity automatically associated
THE CONTEXT GRAPH IN ACTION

Example: Sales Call Workflow

Watch how a single sales call transforms into shared context for every team

MarketingSalesCustomerSuccessProduct
GTM Engine
GTM Engine
Sales Call
Feature Release
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“Our CRM never matched reality, until now. Now my team actually trusts the data. I’ve already shown it to partners because it’s that good.”

Fady Ben Younes,

Founder / GTM Lead, Topo

View Case Study
Fady Ben Younes, Founder / GTM Lead at Topo
Chris Karlin, Director of Enterprise Sales at Tango

“GTM Engine helped us streamline our go-to-market motion and uncover key insights we’d been missing.”

Chris Karlin

Director of Enterprise Sales, Tango

View Case Study

Engineering the Sales Equation

GTM Engine focuses on the acceleration of potential revenue, rate of success, and

the most direct timelines to solve for predictable revenue and momentum.

Sales Equation: Revenue equals Opportunities times Average Deal Size times Win Rate divided by Length of Sales Cycle
Get Started

Optimize Your Pipeline

Built for Leaders

Tuned to Perfection

CROs/VP Sales

Board-Proof Your Forecast

Your reps are drowning in admin, and your pipeline reflects it. GTM Engine captures every conversation, email, and intent signal so you can coach smarter, forecast faster, and scale with confidence. Learn how.

GTM Engine dashboard for CROs and VP Sales showing forecast analytics
GTM Engine dashboard for RevOps Leaders showing revenue data analytics

RevOps Leaders

Zero-Friction Revenue Data

After a 15-minute setup captures every call & email, enriches Salesforce fields continuously, and triggers workflows. No more spreadsheets. See how.

Sales Managers

Coach at high-speed

Health scores, gap flags, and next-step nudges cut pipeline-review time while lifting win rates. Give it a try.

GTM Engine dashboard for Sales Managers showing coaching analytics
GTM Engine dashboard for Account Executives showing sales automation tools

Account Executives

Sell more, administrate less

Auto-logged notes, AI follow-ups, and stakeholder alerts give reps 7 hours back each week and a 30% faster cycle. Learn more.

SDR Leaders

Flip From Contact-First to Account-First

Start with every account in your TAM. Run propensity scoring with custom signals that matter for your business, not generic job change alerts. One interface. One click. Outbound that isn't spam. Learn how.

GTM Engine dashboard for SDR Leaders showing account-first prospecting
GTM Engine dashboard for CS Leaders showing customer context and handoff details

CS Leaders

Know Every Account Before You Touch It

Automatic handoff context: champions, blockers, use cases discussed, technical requirements. Promoter scores on every contact so you know who to nurture for expansion. No more archaeology through old calls. See how.

Your Sales Pipeline on Autopilot

Automate Every Interaction for Revenue Growth

1

Collect Data

Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.

Email
Calls
Calendar
Cloud
Chat
2

Process Data

Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.

3

Enrich Deal

Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.

4

Score Deal

Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.

5

Analyze Deal

Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.

6

Sales Execution

Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.

7

Forecasting for Individuals & Teams

Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.

GTM Engine Logo

SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.