Meet the Founders

The People Behind GTM Engine

Robert Moseley

Robert Moseley

Co-Founder & CEO

Robert has built GTM teams from scratch at five unicorns.

Cloudinary: VP Solutions, $0-125mil in ARR
Moveworks: VP Solutions, $0-75mil in ARR
Copy.ai: VP GTM, Head of Sales, $0-30mil in ARR
Harvey: VP Solutions, $4-75mil in ARR
Netlify: VP Solutions, $4-30mil in ARR

GTM Engine is the deep distillation of everything he learned along the way. Rob studied astrophysics, and started his career as a software engineer. He quickly switched to GTM and then has spent the last 7+ years at the forefront of AI. He has a unique blend of experiences: technical expertise, AI, and GTM from 0 to scale.

Building GTM Engine required all of that knowledge. The result is a platform that unifies all customer data into a single data model, and autocompletes every aspect of your sales process via a combination of deterministic and AI-enabled workflows.

Gregory Lee

Gregory Lee

Co-Founder & CTO

Stanford engineer, BS, MS in ME (Mechatronics), 3x founder, and holder of 6 patents that turned into 5 companies. Greg switched to software full-time 15 years ago and has since built production systems at scale across every layer of the stack. Formerly @ApartmentList, @Scoop.

Life mission: make the world more efficient and eliminate drudgery. Greg has a track record of taking ambiguous, messy problems and distilling them down to the few things that actually matter, then shipping fast and iterating relentlessly. His combination of ruthless prioritization and raw productivity makes him a force multiplier on any team he joins.

When he's not building, he's a sponsored whitewater kayaker, rock climber, and skier, and serves as a board member at American Whitewater.

Revenue Growth Track Record

$0M$25M$50M$75M$100M$125MStartYr 1Yr 2Yr 3Yr 4$120M$75M$75M$30M$25M
Cloudinary
Harvey
MoveworksAcquired
Netlify
Copy.aiAcquired

Current Sales Tech Was Built for a Different Era

The Problem We Solve

CRM Wasn’t Built for Reps. Or for Today.

Manual Inputs. Gut-Feel Forecasts. Missed Signals.

The modern GTM motion moves faster than CRM was designed to handle. Sales teams are still expected to log every interaction, remember every next step, and summarize every conversation, while also closing deals. The result? Dirty data, reactive coaching, and forecasts based on stage changes instead of buyer behavior. At scale, this doesn’t just slow teams down, it leads to missed quarters, broken trust, and lost revenue.

GTM Engine was created to fix this at the foundation: by replacing manual processes with signal-based automation, and transforming GTM data into execution-ready systems.
Manual Inputs. Gut-Feel Forecasts. Missed Signals.
Revenue execution shouldn’t rely on human memory.

What We Believe

Revenue execution shouldn’t rely on human memory.

We believe reps should sell, not summarize. That managers should coach with real context. That CROs should forecast based on facts, not hope. And that RevOps should orchestrate, not chase updates across disconnected tools.

GTM Engine brings those beliefs to life by turning every buyer interaction into structured signal: parsed, enriched, and acted on automatically. We’re not another dashboard. We’re the nervous system that powers revenue execution, connecting the inputs, insights, and actions that move pipeline forward.

How the Engine Works

Who We Build For

Operators Under Pressure. Teams Built to Scale.

We don’t build for personas on a slide, we build for the people running revenue every day. The CRO rebuilding board trust after a missed quarter. The RevOps lead untangling field logic and call summaries. The frontline AE trying to move a deal forward without clear next steps.

GTM Engine is built to serve them all, because predictable growth doesn’t come from intuition. It comes from systems that learn, automate, and improve. That’s what we deliver. One pipeline. One truth. Zero guesswork.
Operators Under Pressure. Teams Built to Scale.
To end the manual chaos, and make revenue systems work for people.

Why We Exist

To end the manual chaos, and make revenue systems work for people.

Sales teams have been asked to do the impossible: grow faster with tools that weren’t built for how they operate. We created GTM Engine to change that.

To give high-performing teams the infrastructure they need to scale without breaking. To stop relying on tribal knowledge and start operating on signal. And to make pipeline execution something you can trust, not something you scramble to clean up. We’re here to remove the admin tax, eliminate process gaps, and bring clarity back to the funnel.

Get the story behind the platform

Operator-Centric by Design

Built for Roles That Live in the Funnel

Specialized Module
CTA Button
GTM Engine Logo
View All FAQs

SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.