GTM Engine vs Gong
Real CRM updates, not just activity summaries
The Problem
Gong claims to update your CRM. But all they do is create an activity record with a text summary of a call. That's not updating the CRM. Updating the CRM means updating every field, of every data type, re-evaluated with every touchpoint.
Key Differences
CRM Field Updates
Updates every field type—text, picklists, dates, booleans, numbers—including custom fields
Only creates activity records with text summaries. After a year in beta, still can't touch custom fields or non-text types
Data Model
Full relationship graph: accounts, contacts, opportunities, and activities all connected
Account and opportunity-centric only. No contact-level data tracking
Real-Time Processing
Every touchpoint updates the unified customer record immediately
Batch processing with delayed sync
Cross-Team Value
Unified intelligence layer for Sales, CS, Marketing, and Product
Built around calls—fundamentally sales-centric by architecture
That's not a roadmap problem. That's a foundation problem.
Gong is built around calls. They can tell you what happened in a conversation. They cannot maintain a unified customer record that spans Sales, CS, Marketing, and Product. To do what GTM Engine does, they'd have to rebuild from the ground up.
Making the Switch
GTM Engine works alongside your existing tools. Keep Gong for call recording—we'll handle the intelligence layer that actually updates your CRM and connects your teams.
Ready to see the difference?
Connect your existing stack over a weekend. Come in Monday to a completely different CRM.
See the Difference