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Webinars

Expert insights and live discussions on the latest GTM strategies

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Category: RevOps
2026 Digital Event
UpcomingRevOpsRevTech

2026 Digital Event

Wed, Jan 28, 2026 | 60 mins

Throughout this session, we’ll explore why go-to-market data lives in disconnected systems (CRM, call recordings, email, notes), why analytics layers can’t fix that, and why AI can’t reason without a unified view of relationships, history, and decision traces. You’ll learn how a Context Graph (what we call the Common Customer Data Model or CCDM) connects accounts, contacts, opportunities, activities, transcripts, and AI reasoning into a single system of record. When context is modeled correctly, it take the next evolutionary step and explains why things are happening and what to do next. This event is for GTM, RevOps, Sales, and Product leaders who want AI that actually drives decisions, not just dashboards.

RevOps Co-op Webinar – Why CRM data models break
On-DemandRevOpsRevTech

RevOps Co-op Webinar – Why CRM data models break

Wed, Nov 12, 2025 | 60 mins

During a recent webinar with Matthew Volm, Courtney Sylvester and Jared Barol, we finally said what most teams are too tired or too political to say out loud. The CRM is not broken because you hired the wrong admin. It is broken because humans were asked to be the system of record. A CRM built on manual data entry is destined to decay. The decay is slow at first. Then it becomes structural. Then it becomes operational truth. I have lived inside that decay. I have built around it. I have excused it. Now I build tools that remove it. That shift is not a convenience. It is a survival requirement for modern go to market teams. This is the part of the conversation RevOps has been craving but rarely gets the space to voice.

Engineering the Sales Equation

GTM Engine focuses on the acceleration of potential revenue, rate of success, and

the most direct timelines to solve for predictable revenue and momentum.

Sales Equation: Revenue equals Opportunities times Average Deal Size times Win Rate divided by Length of Sales Cycle
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SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.