Webinars

RevOps Co-op Webinar – Why CRM data models break

During a recent webinar with Matthew Volm, Courtney Sylvester and Jared Barol, we finally said what most teams are too tired or too political to say out loud. The CRM is not broken because you hired the wrong admin. It is broken because humans were asked to be the system of record. A CRM built on manual data entry is destined to decay. The decay is slow at first. Then it becomes structural. Then it becomes operational truth. I have lived inside that decay. I have built around it. I have excused it. Now I build tools that remove it. That shift is not a convenience. It is a survival requirement for modern go to market teams. This is the part of the conversation RevOps has been craving but rarely gets the space to voice.