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RevOps Co-op Webinar – Why CRM data models break
On-DemandRevOpsRevTech

RevOps Co-op Webinar – Why CRM data models break

Wed, Nov 12, 2025 | 60 mins

During a recent webinar with Matthew Volm, Courtney Sylvester and Jared Barol, we finally said what most teams are too tired or too political to say out loud. The CRM is not broken because you hired the wrong admin. It is broken because humans were asked to be the system of record. A CRM built on manual data entry is destined to decay. The decay is slow at first. Then it becomes structural. Then it becomes operational truth. I have lived inside that decay. I have built around it. I have excused it. Now I build tools that remove it. That shift is not a convenience. It is a survival requirement for modern go to market teams. This is the part of the conversation RevOps has been craving but rarely gets the space to voice.

Engineering the Revenue Equation

GTM Engine accelerates the entire revenue lifecycle—from pipeline generation through closed-won to

retention and expansion—solving for predictable revenue and momentum across every team.

Sales Equation: Revenue equals Opportunities times Average Deal Size times Win Rate divided by Length of Sales Cycle
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GTM Engine goes beyond tools like Gong or Clari by not just analyzing conversations or forecasting revenue, but actively driving deal execution and automating the work required to close. While Gong focuses on call insights and Clari centers on forecast visibility, GTM Engine embeds AI directly inside every opportunity to generate next steps, prepare meetings, create account plans, maintain CRM hygiene, and even run autonomous agents that handle multi-step RevOps tasks. In short, conversation intelligence tools tell you what happened, forecasting tools tell you what might happen, and GTM Engine helps your team take action to win.

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