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GTM Engine
Tango Case Study

“GTM Engine helped us streamline our go-to-market motion and uncover key insights we’d been missing.”

GTM Engine

Chris Karlin

Director of Enterprise Sales, Tango

The Challenge

What problem or challenge were you facing before using our product/service?

Our sales team struggled to maintain visibility into deal progression and accurately forecast revenue. We had multiple tools capturing partial data, but no unified system to turn it into actionable insights.

What made you decide to try GTM Engine?

We were drawn to GTM Engine’s focus on operationalizing go-to-market strategy. The promise of automating all data entry for the team and connecting conversations directly to revenue outcomes is what sealed the deal.

Which features or aspects seemed most valuable?

Right away, the automated deal insights, customizable dashboards, and seamless CRM integration provided clarity we hadn’t experienced before.

The Solution

What was this process like for you?

Implementation was smooth and collaborative. The GTM Engine team took time to understand our workflows and built a rollout plan that minimized disruption to our existing sales motion.

Is there anything you want others to know about us?

The level of partnership was outstanding. GTM Engine has become an extension of our revenue operations team. The platform delivers clarity, consistency, and results.

The Results

What changed after using GTM Engine?

We saw a significant improvement in pipeline visibility and team alignment. Our reps started focusing on the highest-impact deals with real-time insights to guide next steps.

Can you share any measurable results or perceived future impact?

Within 60 days, we increased deal velocity and improved forecast accuracy. The team anticipates even stronger ROI as adoption continues.

What surprised you most about the experience?

How quickly GTM Engine became embedded in our daily workflow. What started as a pilot quickly turned into a core part of our sales rhythm.

WORLD-CLASS SALES TEAMS RUN ON GTM ENGINE

Tango
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Topo
TOFU
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I'm excited about what you guys are building. Like I haven't seen something like this ... I really just want to dig in more to the customer data layer because, yeah, there's a lot of gaps in the market.
Joe, Partner & COO
Professional Services
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We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations ... eliminating the manual logging would probably pay for itself in rep productivity alone.
Brent, VP Revenue Operations
Customer Service Software
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Automatic CRM updates alone would save us countless hours of headaches ... Improved forecast accuracy would make my life a lot easier.
Zachary, Sales Operations
MarTech
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This is honestly sounding like exactly what we need. I've been looking for a solution like this for a while ... the challenge we're facing is that our reps spend way too much time updating Salesforce. I'm constantly harping on them about it, but the data is still inconsistent.
Greg, CRO
ESG Technology
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SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.