The Post That Changed How I Think About My Sales Team
AI is compressing the gap between insight and action in sales. Teams with clean data and living records turn automation...
Latest News
Thought leadership and insights from those on the frontlines of GTM
Active filters:
RevTech's Hidden Data Gap
Revenue tech fails when data capture fails. Unstructured sales activity breaks CRM adoption, corrupts forecasts, and...
The Integration Problem That Revenue Operations Actually Solves
Most companies own the right revenue tools, yet execution breaks down. RevOps solves the integration gap by aligning...
How Rules of Engagement Shape Revenue Performance
Revenue alignment depends on clear rules of engagement. This piece explains how RevOps teams design, enforce, and evolve...
The Weight of Every Tool
Revenue teams accumulate tools to solve real problems, then inherit rising integration costs, slower execution, and...
The Prospecting Paradox: Why More Data Made Sellers Slower (And How We Fixed It)
Modern sellers have access to more prospecting data than ever, yet prospecting has never felt more broken. The problem...
When Revenue Strategy Breaks Down in Execution
Revenue strategies fail when operational systems do not enforce daily execution. CRM decay, weak adoption, and poor...
The Weight of Integration Debt
As revenue stacks expand, integration debt compounds. Selling time drops, forecasts weaken, and data quality erodes as...
The Integration Problem Nobody Talks About
Revenue technology evaluation focuses on features while ignoring integration. The result is powerful systems that fail...
Why Context Graphs Are Becoming the New Standard for Customer Data
The CRM statistics tell a familiar story. Seventy percent of organizations now run customer relationship management...
How Reporting Systems Obscure Leadership Judgment
Most reporting systems optimize for activity and compliance. Leadership decisions require context, risk signals, and...
Why sales efficiency is the most visible proof point for RevOps success
Sales efficiency works as a RevOps proof point because it ties operational change to metrics executives already track,...
Showing 12 of 126 results
Active filters:
Your Revenue Engine on Autopilot
From First Touch to Renewal—Every Interaction Captured, Processed, and Actioned
1
Collect Data
Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.
2
Process Data
Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.
3
Enrich Records
Accounts, contacts, and leads enriched continuously. Stakeholder maps, key dates, and qualification fields refreshed in real time.
4
Score & Prioritize
Deal health scores and account propensity signals. Know which deals need attention and which accounts to pursue next.
5
Analyze
Pipeline inspection, account intelligence, and customer health—all in one view. Champions, blockers, and engagement patterns surfaced automatically.
6
Execute
Next-best-actions for sales, automated workflows for RevOps, handoff context for CS. Every team gets what they need to act.
7
Forecast & Report
Risk-adjusted forecasting plus CRM assessment dashboards for the whole org. Pipeline, attribution, and customer health in one place.
GTM Engine is a unified revenue platform that automatically captures and analyzes every customer interaction—calls, emails, meetings, and chats—and turns them into structured, actionable data for Sales, Marketing, Customer Success, RevOps, and Sales Development teams. Every team works from one trusted source of truth.
Not sure where to start? See how healthy your CRM really is.
Get a Free CRM Assessment