Competitors Configuration

Feature Overview

The Competitor Configuration feature allows you to maintain a list of known competitors that GTM Engine will recognize when mentioned in sales communications. This enhances GTM Engine's ability to automatically detect and track competitor mentions throughout your deal cycles, whether in emails, meeting transcripts, or other communications.

Benefits to the User

• Improved Data Extraction: Helps GTM Engine accurately identify when competitors are discussed during sales conversations
• Better Competitive Intelligence: Track which competitors appear in which deals
• Enhanced Reporting: Generate more accurate reports on competitive landscape across your pipeline
• Risk Identification: Helps identify deals where competitors may be actively engaged

Accessing the Feature

1. Navigate to the Settings section in GTM Engine
2. Select the Configuration page
3. Locate the Competitor Configuration section

Step-by-Step Usage Guide

Adding Competitors

1. Find the competitor entry field in the Competitor Configuration section
2. Type the name of a competitor you want to add
3. Click the Add button
4. The competitor will appear in your list of tracked competitors
5. Repeat steps 1-4 for each competitor you want to add

Removing Competitors

1. Locate the competitor you wish to remove from your list
2. Hover your mouse over the competitor name
3. Click the red trashcan icon that appears
4. The competitor will be removed from your list

Saving Your Changes

1. After making all desired additions or removals, scroll to the bottom of the section
2. Click the Save Changes button to finalize your competitor configuration

Tips and Best Practices

• Be Comprehensive: Add all relevant competitors to ensure complete tracking across your deals
• Use Consistent Naming: Enter competitor names exactly as they might appear in communications
• Regular Maintenance: Update your competitor list periodically as market conditions change
• Include Variations: Consider adding common abbreviations or alternative names for major competitors
• Prioritize Key Competitors: Start with your most common competitors to immediately improve tracking

Note: The competitor configuration directly impacts GTM Engine's ability to automatically capture competitive intelligence from your sales communications. Keeping this list current ensures you'll have the most accurate data for deal risk assessment, forecasting, and pipeline management.