Feature Overview

The Scrape LinkedIn Profile is a powerful workflow task that automatically extracts comprehensive professional information from LinkedIn profile URLs. This feature transforms a simple LinkedIn URL into structured contact data, eliminating manual data entry and enhancing your CRM with rich prospect and customer insights.

Benefits to the User

• Save Time: Eliminate manual copying of LinkedIn profile information
• Enhance Contact Records: Automatically populate CRM fields with accurate, up-to-date professional details
• Improve Targeting: Gain deeper insights into prospects' experience, skills, and background
• Increase Productivity: Focus on relationship-building instead of administrative data entry
• Maintain Data Accuracy: Keep contact information current without repetitive manual updates

Accessing the Feature

1. Navigate to the Workflow section in GTM Engine main nav
2. Select or create a workflow where you want to add the Scrape LinkedIn task
3. Add a new task to your workflow and select "Scrape LinkedIn" from the task options

Step-by-Step Usage Guide

Basic Setup

1. Add the Task: In your workflow builder, add the "Scrape LinkedIn Profile" task
2. Configure Input: Map the LinkedIn profile URL you want to scrape to the corresponding input field
   • The URL should be a complete LinkedIn profile URL (e.g., https://www.linkedin.com/in/username)

Understanding Output Data

The task returns a comprehensive JSON object containing:

• Basic Information:
  • Profile public identifier
  • Profile picture URL
  • First name
  • Last name
  • Full name
  • Follower count
  • Occupation
  • Headline
  • Summary
  • Location (country, city, state)
• Professional Details:
  • Experiences (with start and end dates)
  • Accomplishments
  • Connection count
  • "People also viewed" suggestions

Advanced Configuration Options

In the Advanced Options section, you can customize how the task handles data:

1. Caching Options:
   • If Recent or If Present: Use cached results if a recent scrape exists
   • Fallback to Cache on Error or Never: Use cached results if a new scrape fails or never use cache, always performing a new scrape
2. Additional Data Fields (optional):
   • Include skills
   • Include extra information
   • Include personal email
   • Include phone number
   • Include inferred salary

Tips and Best Practices

• Optimize Workflows: Use the LinkedIn Profile Scraper early in your workflows to enrich contact data for downstream tasks
• Respect Privacy: Only use this feature for legitimate business purposes in compliance with applicable laws and LinkedIn's terms of service
• Balance Freshness vs. Performance: Use caching options strategically to balance getting the most current data against workflow performance
• Map to CRM Fields: Create mappings to automatically update your CRM with the scraped information
• Combine with Other Tasks: Pair with email verification or additional enrichment tasks for the most comprehensive contact records

Important Notes

• The quality and completeness of scraped data depends on the profile's privacy settings and how complete the LinkedIn profile is
• Processing time may vary based on profile complexity and LinkedIn's response times
• Consider using the caching options to improve workflow performance for frequently accessed profiles
• This feature is designed for legitimate business use in prospecting and relationship management

By leveraging the LinkedIn Profile Scraper, you'll transform your CRM from a passive data repository into an active system with rich, accurate contact information, giving your sales team the insights they need while eliminating tedious manual data entry.