Campaign Engine

Turn target-account intelligence into outbound pipeline.

Campaign Engine helps teams identify high-propensity accounts, find buyer-persona contacts, enrich them, generate personalized outreach, send from warmed inboxes, and track replies in one connected workflow.

Campaign EngineFind the right accounts. Reach the right people. Turn GTM data into outbound motion.

Request a demo See Campaign Engine in action

From account signal to active campaign

Prioritize, enrich, personalize, enroll, and learn from one connected motion.

Pipeline generation breaks when account selection, contact discovery, enrichment, messaging, enrollment, sending, and reply handling live in separate systems. GTM Engine unifies those steps around the account and contact data model.

Live account motion

Propensity recalculated

Account signals

Pricing visits+18

Webinar attendees3

CRM opportunityClosed lost

Hiring signalSales Ops

Scores

→

Target account

Adobe

Enterprise · North America

Propensity

Multiple engaged buyers, renewed pricing interest, and a prior opportunity create a high-confidence reactivation window.

Activates

→

Campaign timeline

Live

1Personalized emailSent

2LinkedIn taskComplete

3Executive follow-upReplied

“Timing is good. Can we talk Friday?”

Reply linked to account and campaign

Every response and campaign outcome writes context back to the account and improves the next motion.

The operating flow

How Campaign Engine turns signal into action.

Follow the full process from the first decision through the resulting revenue action. Each stage builds on the records, evidence, and outcomes created before it.

Prioritize the right accounts

Campaign Engine starts at the account level, not a generic lead list.

Target Accounts ranks non-customer accounts by propensity, then lets teams inspect the reasoning before they decide who to work.

Propensity scoring uses products, CRM context, ICPs, configured signals, and GTM matching logic.
Users can inspect propensity reasoning and signal-level scores.
Scores appear across target accounts, account detail, record lists, workflows, and reports.
Signals can include funding, ICP fit, tech adoption, hiring trends, churn or upsell indicators, and custom research prompts.

Find buyer-persona contacts

Turn high-propensity accounts into researched, ready-to-enroll contacts.

Campaign Engine moves from account selection to the people who match the buying committee, then builds fresh contact and account context before they enter an outbound motion.

Find contacts from high-propensity accounts using product and contact ICPs.
Bulk enrollment can discover net-new contacts by selected personas, union and dedupe them, and import them.
Contacts inherit account context, ownership, and campaign readiness.
Existing CRM contacts can be included alongside net-new discovered contacts.
Contact discovery starts a living research record, so later enrichment and messaging use the latest buyer and account context.

Enrich and research before you send

Keep buyer and account context fresh before every impactful message.

Campaign Engine fills gaps, validates reachability, refreshes stale fields, and researches relevant account and contact context so personalization is grounded in complete, current information.

Campaign enrichment settings include find email if missing, validate email if present, and re-enrich if stale.
Contacts without a reachable email after enrichment are skipped.
Account enrichment covers industry, employee count, revenue, funding, headquarters, tech stack, web traffic, and social profiles.
Contact enrichment covers verified email, direct phone, LinkedIn, skills, education, and work history.
Fresh account and contact research gives each generated message the relevant context to be specific and useful.
Live enrichment state appears on records and batch progress surfaces in the sidebar.

Build campaigns that know the buyer

Create one-to-one buyer activation without turning Campaign Engine into a generic AI writer.

Campaign Engine is for account-aware and contact-aware outbound. Content Engine handles one-to-many market activation.

Live campaigns are per-contact triggered sequences, while scheduled campaigns support newsletters, announcements, and release notes.
Live campaign steps can be AI-generated or templated.
AI-generated steps write unique copy at send time from account and contact research.
Templated steps use Liquid variables and can be refined by Genie.
Step kinds include email, LinkedIn DM, InMail, call scripts, voicemail, connect on LinkedIn, interact with posts, and enroll in another campaign.
Preview and refine tests against real account and contact context, compares models, and accepts plain-English feedback.

Send natively from warmed inboxes

Campaign Engine turns outbound from copy generation into a complete activation system.

Pipeline teams can send from owned, warmed inboxes with deliverability controls and automatic reply, bounce, and unsubscribe handling.

GTM Sending sends campaigns natively from the organization's own warmed inboxes.
Teams can buy or connect sending domains, provision mailboxes, and warm them up.
Warmup gradually ramps effective daily volume.
Inbox placement health checks score mailbox deliverability and show placement breakdowns.
Campaigns can send from all active inboxes or selected subsets, routed by remaining throughput and warmup-adjusted limits.
Replies, hard bounces, and unsubscribes automatically remove contacts from the sequence.

See how deliverability works

Track replies, history, and next actions

Close the loop back on the account and contact model.

The campaign does not end at send. Replies, engagement, enrollment history, and next actions become part of the shared GTM record.

Campaign overview shows enrollment dashboard, contacts enrolled, and performance.
Analytics include delivered, opened, clicked, replied, bounced, and unsubscribed.
Native replies land in a unified Inbox with filters by mailbox, sending domain, owner, campaign, status, and unread.
Reps can reply inline from the original mailbox.
Enrollment is recorded in a vendor-agnostic table and surfaced on campaigns, contacts, accounts, and reports.
Accounts show enrolled campaign tags and counts, while Genie helps configure campaigns, answer mapping questions, and refine prompts.

Platform architecture

One outcome, powered by one connected platform.

These are not separate point products. Each module reads from and contributes to the same identity, activity, intelligence, and action layer.

Shared foundation

Unified revenue data model

Module 01

Unified Revenue Data

Target account scores, contact discovery, enrichment, campaign enrollment, replies, and analytics stay tied to the same records.

Module 02

Workflows & Agents

Agents and workflows research, enrich, score, branch, enroll, route, update fields, and trigger follow-up from campaign events.

Module 03

Campaigns Platform

Live and scheduled campaigns use AI-generated and templated steps, enrichment controls, suppression, analytics, and GTM Sending.

Choose your starting point

Start where the pain is sharpest.

Enter through one measurable workflow, then expand without rebuilding the data foundation.

Path 01

Start with target accounts

Use propensity scoring to decide which accounts deserve outbound focus now.

Shared model → This workflow → Expand

Path 02

Start with contact discovery

Find buyer-persona contacts and combine net-new discovery with existing CRM coverage.

Shared model → This workflow → Expand

Path 03

Start with campaign activation

Launch safe, account-aware campaigns with enrichment, validation, sending, and reply tracking built in.

Shared model → This workflow → Expand

Why GTM Engine

Built as a connected operating system, not another point solution.

Comparison 01

Against prospecting databases

✓

Prospecting databases help find names. GTM Engine connects account signals, personas, enrichment, outreach, sending, replies, and CRM history.

Comparison 02

Against sequencers

✓

Sequencers send steps. GTM Engine helps decide which accounts and contacts should enter the motion, generates context-aware copy, writes campaign fields, handles native sending, and feeds outcomes back into records.

Comparison 03

Against AI email writers

✓

AI writers generate copy. GTM Engine uses account and contact context, campaign structure, enrichment settings, deliverability guidance, field mappings, and enrollment records to operationalize outbound.

Comparison 04

Against RevOps glue

✓

RevOps no longer needs to stitch together enrichment, routing, prompt docs, sequencer variables, and reporting. The campaign is part of the same GTM data model.

Questions worth asking

Built for practical adoption and operational control.

Adoption principle

Start with one painful workflow. Prove the outcome. Expand on the same model.

01We already use Outreach, Salesloft, or Instantly.+

GTM Engine can still generate and map campaign content for external sequencers, and it can use Instantly where connected. The strategic value is deciding who to target, what to say, and how to track the motion back on the account and contact model.

02Cold outbound deliverability is risky.+

GTM Engine emphasizes dedicated sending domains, mailbox warming, health checks, sending windows, deliverability-aware copy defaults, suppression lists, bounce handling, reply handling, unsubscribe handling, and tracking defaults that avoid cold-email mistakes.

03AI personalization can sound generic.+

GTM Engine personalizes from account research, product and ICP context, CRM fields, contact data, and campaign guidance. Teams can preview, refine, compare models, and use templated steps where they want tighter control.

04Outbound data gets messy fast.+

Enrollment history is vendor-agnostic and visible on campaigns, accounts, contacts, and reports. Suppression and enrichment settings prevent avoidable mess before campaigns launch.

05We do not want to burn through our TAM.+

The motion starts with account propensity, persona fit, suppression rules, enrichment gates, and visible reasoning. Teams can narrow the audience, review who qualifies, and control enrollment before any message is sent.

06Sales and Marketing disagree on what a qualified account looks like.+

Products, ICPs, propensity signals, personas, exclusions, and campaign outcomes live in the same model. Both teams can inspect the criteria and use actual replies and pipeline creation to improve it.

Connected revenue motions

See the team perspective

Turn target-account intelligence into outbound pipeline.

Prioritize, enrich, personalize, enroll, and learn from one connected motion.

How Campaign Engine turns signal into action.

Campaign Engine starts at the account level, not a generic lead list.

Turn high-propensity accounts into researched, ready-to-enroll contacts.

Keep buyer and account context fresh before every impactful message.

Create one-to-one buyer activation without turning Campaign Engine into a generic AI writer.

Campaign Engine turns outbound from copy generation into a complete activation system.

Close the loop back on the account and contact model.

One outcome, powered by one connected platform.

Unified Revenue Data

Workflows & Agents

Campaigns Platform

Start where the pain is sharpest.

Start with target accounts

Start with contact discovery

Start with campaign activation

Built as a connected operating system, not another point solution.

Against prospecting databases

Against sequencers

Against AI email writers

Against RevOps glue

Built for practical adoption and operational control.

The same context powers the next outcome.

Unified GTM Data Model

Create Market-Backed Content

Automate RevOps

Close Pipeline

SDR Leaders

Marketing Leaders

Sales Leaders