COMPETITIVE INTELLIGENCE
Displace incumbents with a coordinated account strategy
Reps lose displacement deals not because the product is weaker but because they engage too late, with generic messaging, against an incumbent the account has already normalized. GTM Engine surfaces displacement candidates before renewal windows close, maps the gaps the prospect already feels, and produces account plans and signal-driven outreach ready to run.
Start your first displacement workflow free
1,000 free credits — no credit card required
Propensity scoring surfaces displacement-ready accounts before your competitors know they're in play.
ACCOUNT INTELLIGENCE
GTM Engine
Automation workflow: lightning trigger connected to two steps
Find accounts that are ready to switch before they start looking
Find accounts that are ready to switch before they start looking
Most displacement attempts start too late, after the prospect has already begun evaluating alternatives and your competitor has had months to shore up the relationship. GTM Engine's propensity scoring weights displacement signals specifically: contract renewal timing, support activity patterns, hiring for roles that indicate workarounds, and tech stack signals that suggest friction. The result is a ranked list of accounts worth pursuing now, not a generic export from a contact database.
- Propensity scores weighted for displacement signals: renewal timing, support activity, hiring patterns, and tech stack shifts
- Lookalike modeling from your best displacement wins to find the next candidates in your TAM
- Competitor mention detection across all customer interactions, with frequency and sentiment tracking
Enter every conversation with a gap map and a prepared strategy
Genie generates a displacement-specific account plan that combines the incumbent's known weaknesses against this account's actual pain signals, the stakeholder map, the timing window, and the entry angle your playbook calls for. Outreach is written from that plan, not from a template, so every email references the specific signal that flagged the account and the gap your product closes for that role. Workflows can automate the sequence to trigger on signal events so no renewal window passes without a conversation started.
- Account plan with entry strategy, urgency driver, stakeholder map, and role-specific value narrative
- Signal-driven outreach: each email references the displacement trigger and the specific gap it addresses
- Workflow automation to trigger outreach when displacement signals are detected, so no account slips through
ACCOUNT PLANS AND OUTREACH
GTM Engine
Automation workflow: lightning trigger connected to two steps
Enter every conversation with a gap map and a prepared strategy
Run your first displacement workflow free
1,000 free credits. Full platform access from day one. No CRM migration, no sales call, no setup overhead.
Used by GTM Engineers, RevOps teams, and growth leaders from seed to enterprise.
“We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations. Eliminating the manual logging would probably pay for itself in rep productivity alone.”
Connect Friday. Clean CRM by Monday.
“I'm excited about what you guys are building. Like I haven't seen something like this ... I really just want to dig in more to the customer data layer because, yeah, there's a lot of gaps in the market.”
Joe, Partner & COO
Professional Services
“We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations ... eliminating the manual logging would probably pay for itself in rep productivity alone.”
Brent, VP Revenue Operations
Customer Service Software
“Automatic CRM updates alone would save us countless hours of headaches ... Improved forecast accuracy would make my life a lot easier.”
Zachary, Sales Operations
MarTech
“This is honestly sounding like exactly what we need. I've been looking for a solution like this for a while ... the challenge we're facing is that our reps spend way too much time updating Salesforce. I'm constantly harping on them about it, but the data is still inconsistent.”
Greg, CRO
ESG Technology