
The Prospecting Paradox: Why More Data Made Sellers Slower (And How We Fixed It)
Modern sellers have access to more prospecting data than ever, yet prospecting has never felt more broken. The problem...
Thought leadership and insights from those on the frontlines of GTM

Modern sellers have access to more prospecting data than ever, yet prospecting has never felt more broken. The problem...

Most reporting systems optimize for activity and compliance. Leadership decisions require context, risk signals, and...

Sales efficiency works as a RevOps proof point because it ties operational change to metrics executives already track,...

Most AI companies ship impressive demos that solve yesterday’s problems. The tools work, but the business results buyers...

Most revenue systems weren’t designed for today’s AI and automation demands. This guide shows how to fix the foundation....

After studying 25 years of tech winners and losers, a pattern emerges. The survivors treated their core product as...

In the latest episode of We're Not On Easy Mode Anymore we get into why sales stages simplify reporting but distort...

Values aren’t aspirational slogans. These three operating principles were built in 2025 to eliminate obstacle and guide...

Meta’s acquisition of Manus confirms a market shift. AI systems now win on execution density, workflow completion, and...

Teams purchase Clay to reduce headcount, then spend six months hiring specialists to make it work. This reversal reveals...

ChatGPT now runs Spotify and DoorDash directly in conversations. This is seemingly a fundamental shift in how software...

Sales teams adopted AI to sell more. Instead, they manage more tools. Consolidation, not accumulation, is becoming the...
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Automate Every Interaction for Revenue Growth
Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.
Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.
Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.
Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.
Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.
Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.
Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.