You didn't sign up to chase down sales reps for CRM updates or build complex workflows just to get basic field completion. But when your team operates across dozens of deals with inconsistent data entry, every forecast becomes guesswork and every report requires manual cleanup.
GTM Engine automatically ingests emails, call recordings, meeting notes, and other sales touchpoints to extract critical deal insights without any rep input. Our AI parses every customer interaction to populate custom fields, whether that's MEDDICC qualification, competitor mentions, stakeholder mapping, or your unique sales methodology. We backfill historical opportunities and maintain real-time accuracy across your entire pipeline.
Instead of chasing status updates, you get clean, reliable CRM data that reflects actual deal progression. Custom fields stay populated, deal health scores update automatically, and your sales process gets enforced through intelligent automation rather than manual oversight. That means accurate attribution, faster reporting cycles, and systems that actually support how your team sells.