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Smart Scoring.
Stronger Sales.

GTM Engine generates dynamic health scores based on real interactions, not rep opinion. Know where every deal stands, in real time.

Score Your Pipeline

WORLD-CLASS SALES TEAMS RUN ON GTM ENGINE

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“Yeah, that's really interesting...that last thing that you showed me around the AE dashboard is something that we don't have. We definitely don't have anything that can do that.”
Amber, Sr Dir of Digital Ops
DXP
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“I like how you're holistically hitting all the pieces we looked at...you've got that plus forecasting and pipeline health management”
Rick, VP of RevOps
Software Development
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“It's super cool for sure. It, you know, it's just amazing what you guys are doing.”
Amber, Director of Marketing
Cybersecurity
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“I love this...how it would integrate with what we have so it's not like just one more tool..”
Blake, Enterprise Sales Leader
Data Infrastructure

Start Scoring Based on Truth

From Subjective to Objective

It Doesn't Have To Be Time Consuming

Forecast with Ease

Pipeline stages are meant to signal progress. But too often, they’re driven by rep optimism, not buyer behavior. One rep’s “commit” might be another’s “maybe.” And that inconsistency kills forecast accuracy. GTM Engine changes the foundation by replacing static stage logic with dynamic deal scoring.

Our system calculates a health score for every deal based on actual signal: stakeholder engagement, sentiment shifts, next-step clarity, urgency, and timeline movement. These scores update automatically with every new touchpoint, giving teams an up-to-date, defensible read on what’s real and what’s at risk. By automatically collecting data in real time you get full visibility of your pipeline, freeing you up to actually impact your forecast, not just predict it.

Learn how deal scores are calculated

Forecast with Ease
You See the Score and What’s Driving It

Transparent, Actionable, Defensible

You See the Score and What’s Driving It

A score is only useful if you trust it. GTM Engine’s scoring logic is powered by your years of experience and expertise. Like putting your brain into an infinitely scalable system, GTM Engine analyzes every signal and touchpoint, explaining its reasoning along the way. Need to know why a deal dropped from 9/10 to 2/10? We show the exact engagement patterns, missing personas, or sentiment cues that triggered the shift.


This visibility makes deal reviews faster, coaching moments clearer, and pipeline meetings more productive. You don’t just get a number, you get context. And when you act on the why, not just the what, deal movement becomes intentional, not reactive.


See a live score breakdown

Your Sales Pipeline on Autopilot

Automate Every Interaction for Revenue Growth

1

Collect Data

Every email, call, and calendar invite is auto-captured. No rep is left with data entry.

Email
Calls
Calendar
Cloud
Chat
2

Process Data

GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.

3

Enrich Deal

Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.

4

Score Deal

Objective health score + reasons, refreshed after every interaction.

5

Analyze Deal

Flags who's missing, which requirements are vague, and where momentum stalls.

6

Sales Execution

Triggers nudges to reps with next-best actions and automates low-value work.

7

Forecasting for Individuals & Teams

Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.

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Coaching That Writes Itself

Score Drops Mean It’s Time To Intervene

When a deal score dips, it’s not just a warning, it’s a signal and a plan. GTM Engine highlights the exact factors injecting risk into a deal, whether it's a missing next step, a silent stakeholder, or shifting sentiment, providing the ideal next steps to recover.

Managers no longer need to scan dozens of fields or chase reps for updates. Instead, they get real-time clarity on which deals to triage, what’s blocking them, and how to guide next steps. Over time, this creates a coaching loop built on evidence, not instinct. Reps know what good looks like. Managers intervene proactively. The team starts winning more consistently.


Turn scores into coaching cues

Score Drops Mean It’s Time To Intervene
Confidence Comes from Consistent Accuracy

Forecasting You Can Stand Behind

Confidence Comes from Consistent Accuracy

Forecasting requires trust. GTM Engine strengthens that trust by ensuring every forecasted deal is backed by consistent, objective scoring. You no longer rely on anecdotal updates or manual spreadsheets. Instead, leadership sees a clear, data-backed signal across every region, segment, and team.


Changes are tracked. Trends are surfaced. Forecast calls shift from debate to strategy. With GTM Engine, your forecast becomes more than a projection. It becomes a model you can explain, defend, and improve quarter after quarter.

Make your forecast score-driven

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View All FAQs

GTM ENGINE PLATFORM FAQS

Traditional pipeline stages rely on rep-entered fields and subjective interpretations, leading to inconsistencies and blind spots. GTM Engine replaces this with dynamic deal scoring based on real buyer interactions—like engagement, sentiment, urgency, and next-step clarity—so you get a consistent, objective view of deal health across the board.