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Smart Scoring.
Stronger Sales.

GTM Engine generates dynamic health scores based on real interactions, not rep opinion. Know where every deal stands, in real time.

Score Your Pipeline

WORLD-CLASS SALES TEAMS RUN ON GTM ENGINE

Tango
Verituity
Mediar
Viso Trust
LeanScale
Topo
TOFU
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“I'm excited about what you guys are building. Like I haven't seen something like this ... I really just want to dig in more to the customer data layer because, yeah, there's a lot of gaps in the market.”
Joe, Partner & COO
Professional Services
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“We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations ... eliminating the manual logging would probably pay for itself in rep productivity alone.”
Brent, VP Revenue Operations
Customer Service Software
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“Automatic CRM updates alone would save us countless hours of headaches ... Improved forecast accuracy would make my life a lot easier.”
Zachary, Sales Operations
MarTech
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“This is honestly sounding like exactly what we need. I've been looking for a solution like this for a while ... the challenge we're facing is that our reps spend way too much time updating Salesforce. I'm constantly harping on them about it, but the data is still inconsistent.”
Greg, CRO
ESG Technology

Start Scoring Based on Truth

From Subjective to Objective

It Doesn't Have To Be Time Consuming

Forecast with Ease

Pipeline stages are meant to signal progress. But too often, they’re driven by rep optimism, not buyer behavior. One rep’s “commit” might be another’s “maybe.” And that inconsistency kills forecast accuracy. GTM Engine changes the foundation by replacing static stage logic with dynamic deal scoring.

Our system calculates a health score for every deal based on actual signal: stakeholder engagement, sentiment shifts, next-step clarity, urgency, and timeline movement. These scores update automatically with every new touchpoint, giving teams an up-to-date, defensible read on what’s real and what’s at risk. By automatically collecting data in real time you get full visibility of your pipeline, freeing you up to actually impact your forecast, not just predict it.

Learn how deal scores are calculated

Forecast with Ease
You See the Score and What’s Driving It

Transparent, Actionable, Defensible

You See the Score and What’s Driving It

A score is only useful if you trust it. GTM Engine’s scoring logic is powered by your years of experience and expertise. Like putting your brain into an infinitely scalable system, GTM Engine analyzes every signal and touchpoint, explaining its reasoning along the way. Need to know why a deal dropped from 9/10 to 2/10? We show the exact engagement patterns, missing personas, or sentiment cues that triggered the shift.


This visibility makes deal reviews faster, coaching moments clearer, and pipeline meetings more productive. You don’t just get a number, you get context. And when you act on the why, not just the what, deal movement becomes intentional, not reactive.


See a live score breakdown

Your Sales Pipeline on Autopilot

Automate Every Interaction for Revenue Growth

1

Collect Data

Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.

Email
Calls
Calendar
Cloud
Chat
2

Process Data

Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.

3

Enrich Deal

Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.

4

Score Deal

Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.

5

Analyze Deal

Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.

6

Sales Execution

Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.

7

Forecasting for Individuals & Teams

Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.

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Coaching That Writes Itself

Score Drops Mean It’s Time To Intervene

When a deal score dips, it’s not just a warning, it’s a signal and a plan. GTM Engine highlights the exact factors injecting risk into a deal, whether it's a missing next step, a silent stakeholder, or shifting sentiment, providing the ideal next steps to recover.

Managers no longer need to scan dozens of fields or chase reps for updates. Instead, they get real-time clarity on which deals to triage, what’s blocking them, and how to guide next steps. Over time, this creates a coaching loop built on evidence, not instinct. Reps know what good looks like. Managers intervene proactively. The team starts winning more consistently.


Turn scores into coaching cues

Score Drops Mean It’s Time To Intervene
Confidence Comes from Consistent Accuracy

Forecasting You Can Stand Behind

Confidence Comes from Consistent Accuracy

Forecasting requires trust. GTM Engine strengthens that trust by ensuring every forecasted deal is backed by consistent, objective scoring. You no longer rely on anecdotal updates or manual spreadsheets. Instead, leadership sees a clear, data-backed signal across every region, segment, and team.


Changes are tracked. Trends are surfaced. Forecast calls shift from debate to strategy. With GTM Engine, your forecast becomes more than a projection. It becomes a model you can explain, defend, and improve quarter after quarter.

Make your forecast score-driven

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View All FAQs

GTM ENGINE PLATFORM FAQS

Traditional pipeline stages rely on rep-entered fields and subjective interpretations, leading to inconsistencies and blind spots. GTM Engine replaces this with dynamic deal scoring based on real buyer interactions—like engagement, sentiment, urgency, and next-step clarity—so you get a consistent, objective view of deal health across the board.