Revenue.io vs. Orum: Intelligence vs. Speed
Revenue.io bets on intelligence, Orum on speed. One builds coaching cultures, the other fuels hustle. Which sales...
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Thought leadership and insights from those on the frontlines of GTM
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Tag: Coaching
Gong Wrote History & Copilot Wants to Write the Future
Sales is shifting from analyzing the past to shaping the present. Gong, Copilot, and Avoma reflect a battle between...
Spot the Silent Pipeline Killer: Why Burnout Data Matters Now
While you track pipeline metrics, 20% of your sales team is "quietly cracking". That means they may be showing up, but...
Coaching Without Context Is Just Noise
Sales coaching fails without full context. Learn how bottom-up intelligence turns every interaction into actionable...
The Onboarding Nightmare, Solved
Most new sales hires waste their first 90 days on admin work, not selling. Discover how GTM Engine automates onboarding,...
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Tag: Coaching
Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. No rep is left with data entry.
2
Process Data
GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.
3
Enrich Deal
Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.
4
Score Deal
Objective health score + reasons, refreshed after every interaction.
5
Analyze Deal
Flags who's missing, which requirements are vague, and where momentum stalls.
6
Sales Execution
Triggers nudges to reps with next-best actions and automates low-value work.
7
Forecasting for Individuals & Teams
Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.