Turn Fraud Prevention into a Growth Engine with Forter
Forter flips fraud prevention from blocking loss to driving revenue by approving more good customers, cutting friction,...
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Thought leadership and insights from those on the frontlines of GTM
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From Browser Wars to CRM Wars: The Fight for Context
The next CRM revolution isn’t about automation, it’s about understanding. The platforms that master context will own the...
Revenue Reckoning: Compliance-First AI Data
The era of data accountability has begun. RevOps teams that master clean, compliant, and ethical data will define the...
Dreamforce 2025: The Dawn of the Agentic Enterprise
Dreamforce 2025 marked a turning point for enterprise AI, unveiling Agentforce 360 and the rise of the Agentic...
Tango Gained a Competitive Edge with GTM Engine
Tango partnered with GTM Engine to turn fragmented data into actionable insight. The result? Clearer forecasting, faster...
The AI Bubble: Hype and Habit
The AI boom feels unstoppable but hype always outpaces habit. When the noise fades, the real builders emerge, turning AI...
The Coming Wave of Sora 2
Sora 2 marks a new chapter in AI video. Creation becomes generative, imagination scales collectively, and the internet...
NotebookLM + Descript: Rich Media Creation, Reimagined
NotebookLM and Descript collapse the gap between notes and media, turning ideas into polished audio and video faster...
From Handoff to Handshake: Fixing GTM Velocity Upstream
GTM velocity stalls long before quoting. Learn why upstream clarity, execution, and system design (not just CPQ)...
Playing with Anthropic’s Sonnet 4.5
Anthropic’s Sonnet 4.5 promises stronger coding, agent workflows, and computer use with 200K context and new tools....
Dreamforce 2025: A Pre-Mortem for the Age of the Agentic Enterprise
Dreamforce 2025 isn’t just another tech show, it’s a referendum on the Agentic Enterprise. Here’s your pre-mortem guide...
The Sales Playbook Isn’t One-Size-Fits-All
Not every sales playbook works in every situation. Discover how top frameworks like SPIN, Challenger, and MEDDIC apply...
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Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. No rep is left with data entry.
2
Process Data
GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.
3
Enrich Deal
Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.
4
Score Deal
Objective health score + reasons, refreshed after every interaction.
5
Analyze Deal
Flags who's missing, which requirements are vague, and where momentum stalls.
6
Sales Execution
Triggers nudges to reps with next-best actions and automates low-value work.
7
Forecasting for Individuals & Teams
Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.