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Thought leadership and insights from those on the frontlines of GTM

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Clay vs Apollo.io: The Lead Showdown

Clay vs Apollo.io: The Lead Showdown

Clay vs Apollo.io: Two powerhouse platforms with fundamentally different approaches to B2B sales intelligence. One...

GTM Engine’s Real Time Demo - See What Revenue Tech Should Be

GTM Engine’s Real Time Demo - See What Revenue Tech Should Be

CRMs miss the messy reality of revenue work. GTM Engine flips that with an on-demand demo that auto-builds pipeline...

Break Free from CRM Hostage Situations with No-Code Automation

Break Free from CRM Hostage Situations with No-Code Automation

Legacy CRMs are holding revenue teams hostage with IT bottlenecks and technical debt. GTM Engine's no-code automation...

Why Your Sales Tech Fails: The Missing Human Element

Why Your Sales Tech Fails: The Missing Human Element

Your shiny new sales tech is doomed without cultural adoption. Most platforms hit just 30% usage while GTM Engine...

End Your CRM Drudgery: Let Sellers Sell Again

End Your CRM Drudgery: Let Sellers Sell Again

Sales teams waste 40% of their time on CRM data entry instead of closing deals. The "shadow CRM" of spreadsheets and...

Spot the Silent Pipeline Killer: Why Burnout Data Matters Now

Spot the Silent Pipeline Killer: Why Burnout Data Matters Now

While you track pipeline metrics, 20% of your sales team is "quietly cracking". That means they may be showing up, but...

From Pipeline Reviews to Real-Time Revenue Intelligence

From Pipeline Reviews to Real-Time Revenue Intelligence

Weekly pipeline reviews are dead. They're just pipeline archaeology, digging through outdated data while real...

The New GTM Nervous System: Why CRM Isn't the Brain

The New GTM Nervous System: Why CRM Isn't the Brain

CRM stores data but can’t think. Without an intelligence layer to process deal signals, sales teams miss risks,...

Feeding Your AI Bad Data Is Like Hiring a Michelin Chef to Cook With Spoiled Ingredients

Feeding Your AI Bad Data Is Like Hiring a Michelin Chef to Cook With Spoiled...

AI in sales is only as good as the data behind it. Learn how GTM Engine fixes CRM data decay, automates capture, and...

How Recording Your Sales Sessions Powers Your Pipeline

How Recording Your Sales Sessions Powers Your Pipeline

Unlock the hidden value of sales conversations by capturing, analyzing, and activating them into pipeline intelligence...

RevOps Teams Are Using AI Workflows to Scale Custom Sales Processes

RevOps Teams Are Using AI Workflows to Scale Custom Sales Processes

RevOps teams often design great sales processes that never reach full execution. Learn how GTM Engine’s AI workflows...

The Onboarding Nightmare, Solved

The Onboarding Nightmare, Solved

Most new sales hires waste their first 90 days on admin work, not selling. Discover how GTM Engine automates onboarding,...

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Your Sales Pipeline on Autopilot

Automate Every Interaction for Revenue Growth

1

Collect Data

Every email, call, and calendar invite is auto-captured. No rep is left with data entry.

Email
Calls
Calendar
Cloud
Chat
2

Process Data

GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.

3

Enrich Deal

Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.

4

Score Deal

Objective health score + reasons, refreshed after every interaction.

5

Analyze Deal

Flags who's missing, which requirements are vague, and where momentum stalls.

6

Sales Execution

Triggers nudges to reps with next-best actions and automates low-value work.

7

Forecasting for Individuals & Teams

Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.

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SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.