The Prospecting Paradox: Why More Data Made Sellers Slower (And How We Fixed It)
Modern sellers have access to more prospecting data than ever, yet prospecting has never felt more broken. The problem...
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Thought leadership and insights from those on the frontlines of GTM
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Why sales efficiency is the most visible proof point for RevOps success
Sales efficiency works as a RevOps proof point because it ties operational change to metrics executives already track,...
CRMs Succeed or Fail Based on Data Quality
AI CRM tools deliver value only when data is accurate and complete. This analysis shows how data quality thresholds...
Solving Sales Data Fragmentation
Sales reps waste time hunting for customer context across fragmented systems. Here’s how treating every interaction as a...
Why AI Fails Without the Context Graph
Enterprise AI fails without shared context. A Common Customer Data Model connects deals, people, and decisions so AI can...
Why Sales Automation Tools Increase Headcount, Not Reduce It
Teams purchase Clay to reduce headcount, then spend six months hiring specialists to make it work. This reversal reveals...
The Modern Sales Stack: How Tech Empowers Top Performers
Top sellers don’t just use tools—they orchestrate them. Explore how the modern sales stack turns precision, automation,...
How AI is Rewiring the Revenue Engine
AI is transforming RevOps from data plumbing to revenue orchestration. That is shifting chat to agents to orchestration...
Unbiased AI: Stop Reinforcing Sales Blind Spots, Start Finding Hidden Revenue
Your AI sales tools aren't finding new revenue, they're reinforcing your team's biases and blind spots. Learn how...
RevOps: Your Customer's Voice, Your Revenue's Future
RevOps is evolving beyond data reporting to become your company's customer intelligence hub. When insights flow through...
From Fantasy to Forecast: AI That Predicts, Not Pretends
Your sales forecast isn't a prediction, it's a fantasy novel. GTM Engine's AI kills static spreadsheets with live deal...
End Your CRM Drudgery: Let Sellers Sell Again
Sales teams waste 40% of their time on CRM data entry instead of closing deals. The "shadow CRM" of spreadsheets and...
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Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.
2
Process Data
Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.
3
Enrich Deal
Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.
4
Score Deal
Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.
5
Analyze Deal
Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.
6
Sales Execution
Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.
7
Forecasting for Individuals & Teams
Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.