From Browser Wars to CRM Wars: The Fight for Context
The next CRM revolution isn’t about automation, it’s about understanding. The platforms that master context will own the...
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Thought leadership and insights from those on the frontlines of GTM
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The Hidden Cost of Ease: Why Integration Isn’t Insight
Seamless integration doesn’t equal smarter selling. Discover why optimizing for “ease” often sacrifices insight and how...
From Handoff to Handshake: Fixing GTM Velocity Upstream
GTM velocity stalls long before quoting. Learn why upstream clarity, execution, and system design (not just CPQ)...
Sept Release: New Era of Strategic Intelligence
Selling has never felt less strategic. GTM teams don’t need more tools, they need intelligence that drives execution and...
The Sales Playbook Isn’t One-Size-Fits-All
Not every sales playbook works in every situation. Discover how top frameworks like SPIN, Challenger, and MEDDIC apply...
Gong vs. Wingman: Enterprise Muscle vs. Startup Agility
Gong and Wingman reflect two sales philosophies, enterprise rigor vs. startup agility. Which approach aligns with your...
The Invisible Advantage: Where AI Efficiency Meets Human Connection
Companies balancing AI efficiency with human connection see higher retention. The secret? Making technology invisible so...
Speak Revenue, Not Process To Prove Real Impact
RevOps teams tracking CRM adoption rates are missing the point. Smart leaders now prove impact with pipeline velocity,...
Break Free from CRM Hostage Situations with No-Code Automation
Legacy CRMs are holding revenue teams hostage with IT bottlenecks and technical debt. GTM Engine's no-code automation...
Autonomous Agents: End the CRM vs Selling Dilemma
Your reps split time between Salesforce or sell. What if they didn't have to choose? True AI agents are ending this...
Why Your Sales Tech Fails: The Missing Human Element
Your shiny new sales tech is doomed without cultural adoption. Most platforms hit just 30% usage while GTM Engine...
Your CRM is Full of Data, Starving for Insight
Sales teams are drowning in CRM busywork while missing the signals that actually predict deals. 80% of manually entered...
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Tag: Productivity
Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. No rep is left with data entry.
2
Process Data
GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.
3
Enrich Deal
Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.
4
Score Deal
Objective health score + reasons, refreshed after every interaction.
5
Analyze Deal
Flags who's missing, which requirements are vague, and where momentum stalls.
6
Sales Execution
Triggers nudges to reps with next-best actions and automates low-value work.
7
Forecasting for Individuals & Teams
Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.