The Prospecting Paradox: Why More Data Made Sellers Slower (And How We Fixed It)
Modern sellers have access to more prospecting data than ever, yet prospecting has never felt more broken. The problem...
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Thought leadership and insights from those on the frontlines of GTM
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The Doctrine Problem in AI Products
Most AI companies ship impressive demos that solve yesterday’s problems. The tools work, but the business results buyers...
🎙️ Podcast – We’re Not on Easy Mode Anymore EP 05
In the latest episode of We're Not On Easy Mode Anymore we get into why sales stages simplify reporting but distort...
3 Values Established in 2025 that Drive 2026 Decisions
Values aren’t aspirational slogans. These three operating principles were built in 2025 to eliminate obstacle and guide...
The Meeting Tax Is Costing Revenue Teams
Most revenue teams spend 40% of their time in meetings that exist only to reconstruct information that should already be...
Sales Leader Podcast with Rob Jeppsen
Robb Jeppsen interviews Robert Moseley on why coaching lacks context. You'll learn how contextual coaching transforms...
Dynamic Email Architecture That Personalizes Itself
GTM Engine’s four-layer architecture transforms static nurtures into dynamic email streams that personalize themselves...
New Feature: Intelligent Calendar View
Sales chaos isn’t from lack of effort, it’s often lack of clarity. The Intelligent Calendar View helps sellers regain...
The Living Customer Record: RevOps’ Next Evolution
The single customer view failed because it was static. The living customer record brings coherence, aligning who, where,...
From Browser Wars to CRM Wars: The Fight for Context
The next CRM revolution isn’t about automation, it’s about understanding. The platforms that master context will own the...
The Hidden Cost of Ease: Why Integration Isn’t Insight
Seamless integration doesn’t equal smarter selling. Discover why optimizing for “ease” often sacrifices insight and how...
From Handoff to Handshake: Fixing GTM Velocity Upstream
GTM velocity stalls long before quoting. Learn why upstream clarity, execution, and system design (not just CPQ)...
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Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.
2
Process Data
Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.
3
Enrich Deal
Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.
4
Score Deal
Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.
5
Analyze Deal
Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.
6
Sales Execution
Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.
7
Forecasting for Individuals & Teams
Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.