🎙️ Podcast – We’re Not on Easy Mode Anymore EP 04
Sales leaders often “nail” forecasts by brute force, not systems. This essay breaks down why accuracy masks deeper...
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Thought leadership and insights from those on the frontlines of GTM
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Tag: Strategy
The Next Sales Advantage Comes From AI Consolidation
Sales teams adopted AI to sell more. Instead, they manage more tools. Consolidation, not accumulation, is becoming the...
Why ChatGPT Writing Is So Easy to Detect
A deep analysis of the linguistic signatures that make ChatGPT-generated content easy to spot, what training choices...
When Budgets Tighten, Retention Becomes a Data Problem
When budgets tighten, retention shifts from relationships to execution. Companies that win renewals build better account...
🎙️ Podcast – We’re Not on Easy Mode Anymore EP 03
Variable comp is treated as sacred in sales, yet in a PLG- and AI-driven world it may be the riskiest default hidden...
The Slow Death of SDRs and Rise of Automated GTM Workflows
The traditional SDR model is grinding against reality, as reps drown in admin work while AI, buyer behavior, and bad...
When You Connect ChatGPT To A Dirty CRM, You Get Faster Wrong Answers
Most CRMs are quietly rotting. When you connect ChatGPT or any LLM to that dirty data, you do not get “smart...
GTM Engine Is the ServiceNow Moment for Revenue
Revenue is finally getting its ServiceNow moment. GTM Engine unifies data, automates accuracy, and becomes the system of...
🎙️ Podcast – We’re Not on Easy Mode Anymore EP 02
A candid look at why reps resent the CRM, why companies still depend on it, and how AI-powered systems may finally fix...
Play to Win vs Play Not to Lose in AI for GTM Teams
Most GTM teams bolt AI onto a bloated stack and see no real improvement. Winning teams rebuild workflows around AI and...
Real-time 1-to-1 ABM Streams at Scale
Marketing finally grows up when automation reflects real buyer truth, unifies sales and marketing, and turns CRM data...
🎙️ Podcast – We’re Not on Easy Mode Anymore EP 01
Sales is no longer on easy mode. Channels collapsed, old tactics died, and timing now defines success. This series...
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Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. No rep is left with data entry.
2
Process Data
GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.
3
Enrich Deal
Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.
4
Score Deal
Objective health score + reasons, refreshed after every interaction.
5
Analyze Deal
Flags who's missing, which requirements are vague, and where momentum stalls.
6
Sales Execution
Triggers nudges to reps with next-best actions and automates low-value work.
7
Forecasting for Individuals & Teams
Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.