How Rules of Engagement Shape Revenue Performance
Revenue alignment depends on clear rules of engagement. This piece explains how RevOps teams design, enforce, and evolve...
Latest News
Thought leadership and insights from those on the frontlines of GTM
Active filters:
Tag: Strategy
Why sales efficiency is the most visible proof point for RevOps success
Sales efficiency works as a RevOps proof point because it ties operational change to metrics executives already track,...
Why AI Fails Without the Context Graph
Enterprise AI fails without shared context. A Common Customer Data Model connects deals, people, and decisions so AI can...
2026 Revenue Blueprint For Predictable Revenue
Most revenue systems weren’t designed for today’s AI and automation demands. This guide shows how to fix the foundation....
The 25-year pattern that separates tech winners from losers
After studying 25 years of tech winners and losers, a pattern emerges. The survivors treated their core product as...
3 Values Established in 2025 that Drive 2026 Decisions
Values aren’t aspirational slogans. These three operating principles were built in 2025 to eliminate obstacle and guide...
The Intent Layer Problem: AI Capture Value
ChatGPT now runs Spotify and DoorDash directly in conversations. This is seemingly a fundamental shift in how software...
Building Modular Workflows That Scale Automation
Modular workflows transform automation by improving speed, reducing maintenance, and enabling scalable, reusable...
🎙️ Podcast – We’re Not on Easy Mode Anymore EP 04
Sales leaders often “nail” forecasts by brute force, not systems. This essay breaks down why accuracy masks deeper...
The Next Sales Advantage Comes From AI Consolidation
Sales teams adopted AI to sell more. Instead, they manage more tools. Consolidation, not accumulation, is becoming the...
Why ChatGPT Writing Is So Easy to Detect
A deep analysis of the linguistic signatures that make ChatGPT-generated content easy to spot, what training choices...
When Budgets Tighten, Retention Becomes a Data Problem
When budgets tighten, retention shifts from relationships to execution. Companies that win renewals build better account...
Showing 12 of 65 results
Active filters:
Tag: Strategy
Your Sales Pipeline on Autopilot
Automate Every Interaction for Revenue Growth
1
Collect Data
Every email, call, and calendar invite is auto-captured. Zero adoption friction. No rep behavior change required.
2
Process Data
Structured data, not just summaries. Updates every field type: picklists, dates, booleans, numbers, including custom fields.
3
Enrich Deal
Every field updated, every time. Stakeholder maps, key dates, and qualification fields continuously refreshed in real time.
4
Score Deal
Deal health at a glance. Objective health score + reasons, refreshed after every customer interaction.
5
Analyze Deal
Pipeline inspection in minutes. Know who's involved, who's the champion, who's a blocker and why.
6
Sales Execution
Know who to call and what to say. Next-best actions and automated follow-ups to accelerate your cycle.
7
Forecasting for Individuals & Teams
Forecasting built on customer behavior, not rep inputs. Risk-adjusted close dates roll up instantly for leadership.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.