
Turn Fraud Prevention into a Growth Engine with Forter
Forter flips fraud prevention from blocking loss to driving revenue by approving more good customers, cutting friction,...
Thought leadership and insights from those on the frontlines of GTM

Forter flips fraud prevention from blocking loss to driving revenue by approving more good customers, cutting friction,...

Topo.io bridges RevOps and Marketing with AI SDRs that use real intent signals to deliver smarter, more human outbound...

The next CRM revolution isn’t about automation, it’s about understanding. The platforms that master context will own the...

Breaking the CRM bottleneck is more than a tech upgrade. It’s a strategic shift toward clean data, operational control,...

GTM Engine rebuilds the growth architecture by merging marketing and sales into one adaptive system powered by...

Top sellers don’t just use tools—they orchestrate them. Explore how the modern sales stack turns precision, automation,...

The era of data accountability has begun. RevOps teams that master clean, compliant, and ethical data will define the...

Sora 2 marks a new chapter in AI video. Creation becomes generative, imagination scales collectively, and the internet...

Seamless integration doesn’t equal smarter selling. Discover why optimizing for “ease” often sacrifices insight and how...

NotebookLM and Descript collapse the gap between notes and media, turning ideas into polished audio and video faster...

GTM velocity stalls long before quoting. Learn why upstream clarity, execution, and system design (not just CPQ)...

Anthropic’s Sonnet 4.5 promises stronger coding, agent workflows, and computer use with 200K context and new tools....
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Automate Every Interaction for Revenue Growth
Every email, call, and calendar invite is auto-captured. No rep is left with data entry.
GTM parses intent, entities, and sentiment, turning noise into CRM-ready structured data.
Continuously updates sales qualification fields (e.g., MEDDICC, SPICE, etc.), stakeholder maps, and key dates in real time.
Objective health score + reasons, refreshed after every interaction.
Flags who's missing, which requirements are vague, and where momentum stalls.
Triggers nudges to reps with next-best actions and automates low-value work.
Risk-adjusted close dates roll up instantly for leadership accuracy. Closed-won/-lost feeds the model, tightening every loop for the next deal.
GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.