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2026 Digital Event

60 minutes
Wednesday, January 28, 2026 @ 6:00 PM UTC
Hosted by Robert Moseley
2026 Digital Event
GTM Engine>Webinars>RevOps
RevOps

Webinar Details

Throughout this session, we’ll explore why go-to-market data lives in disconnected systems (CRM, call recordings, email, notes), why analytics layers can’t fix that, and why AI can’t reason without a unified view of relationships, history, and decision traces.

You’ll learn how a Context Graph (what we call the Common Customer Data Model or CCDM) connects accounts, contacts, opportunities, activities, transcripts, and AI reasoning into a single system of record. When context is modeled correctly, it take the next evolutionary step and explains why things are happening and what to do next.

This event is for GTM, RevOps, Sales, and Product leaders who want AI that actually drives decisions, not just dashboards.

Agenda

  • Why AI models are bottlenecked by data models
  • What a Context Graph is and why it’s the missing layer in enterprise AI
  • How structured context turns AI from a chatbot into a decision engine
  • The ROI when AI writes back to the systems your business runs on

WORLD-CLASS SALES TEAMS RUN ON GTM ENGINE

Tango
Verituity
Mediar
Viso Trust
LeanScale
Topo
TOFU
Testimonial quote
“I'm excited about what you guys are building. Like I haven't seen something like this ... I really just want to dig in more to the customer data layer because, yeah, there's a lot of gaps in the market.”
Joe, Partner & COO
Professional Services
Testimonial quote
“We've been trying to build something similar internally but haven't been able to crack it because we don't have reliable data on the actual customer conversations ... eliminating the manual logging would probably pay for itself in rep productivity alone.”
Brent, VP Revenue Operations
Customer Service Software
Testimonial quote
“Automatic CRM updates alone would save us countless hours of headaches ... Improved forecast accuracy would make my life a lot easier.”
Zachary, Sales Operations
MarTech
Testimonial quote
“This is honestly sounding like exactly what we need. I've been looking for a solution like this for a while ... the challenge we're facing is that our reps spend way too much time updating Salesforce. I'm constantly harping on them about it, but the data is still inconsistent.”
Greg, CRO
ESG Technology
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SALES PIPELINE AUTOMATION FAQS

GTM Engine is a Pipeline Execution Platform that automatically analyzes unstructured customer interaction data (like calls, emails, CRM entries, chats) and turns it into structured insights and actions for Sales, Marketing, Customer Success, and Product teams.