We’re excited to share a major milestone for GTM Engine. We’ve officially launched our operations in London, and we’re proud to partner with Lancelot to accelerate our growth in the UK and across EMEA.
This partnership couldn’t come at a better time. Just ahead of the Technology for Marketing event at ExCeL London on September 24–25, we’ll be on the ground, meeting with industry leaders and showcasing how agentic AI is transforming revenue execution.
Our EMEA Leader
Leading our London expansion is Dominic Cross, SVP of EMEA & Partnerships. Dominic brings a wealth of SaaS experience, having scaled growth across three continents. His expertise in navigating diverse markets, channels, and languages makes him the ideal leader to drive GTM Engine’s vision in EMEA.
Why Partner with Lancelot
Partnering with Lancelot gives us the perfect local ally in London. Their deep connections and understanding of the UK market will help us amplify our impact and support more revenue teams across EMEA.
Join Us at ExCeL London
We’d love to meet you. If you’re attending Technology for Marketing on September 24–25, come connect with our team. This is a chance to see how GTM Engine and Lancelot are shaping the next era of sales execution together.
About the Author
Dominic Cross is the Senior Vice President EMEA & Head of Partnerships at GTM Engine, a disruptive sales execution platform that turns every customer interaction into pipeline intelligence automatically. He is a GTM strategist and technology executive with 35 years of experience as a SaaS CRO and sales leader, scaling sales teams into new markets and building strategic partnerships across the tech sector.
Whether launching technology solutions into new GTM channels/geographies or building global sales teams to execute on the corporate growth strategy, Dominic leads with a commercial mindset with a focus on market penetration, scalable delivery, and long-term customer success.
His belief is simple. The best workforce solutions don’t just train, they accelerate GTM success.
